Oh, we always joke about going viral.
But this promo turned social post actually did.
For over a week, everyone was talking about
our little patio chairs. Everyone from the
Fat Jewish to Peewee Herman.
Communication Arts Advertising 2019
Cannes Shortlist
ADCC Gold
Webby Nominee
Marketing Awards Gold
An online bank that understands people’s real relationship with money.
Following in a long-line of john st. agency promos, we poked fun at ad agency tropes - and Donald Trump a little bit.
Communication Arts Advertising 2019
If any message has a hope in hell of getting someone to quit smoking, it's maybe an undeniable truth and someone's own subconscious.
D&AD
One Show
Communication Arts
Boy did Tangerine Bank pick a good year to become Official Bank of the Toronto Raptors.
The Raptors won the finals and Tangerine
kind of won the commercial breaks.
3 X Media Innovation Awards Gold
Helped launch a craft beer called Side Launch.
It was based on the ship building tradition of Collingwood Ontario where the brewery is based. We leaned into that tradition to bring the brand to life. We created the ship shaped logo, can design, website and web films. On each can was a coordinate that if you entered into your phone,
you unlocked hidden brand stories.
Applied Arts
ADCC's
The first spot in the “This is why we run.” platform.
Our goal was to be front and centre of the rabid online pizza culture. And for over a week we were. This thing owned the pizza-obsessed part of the internet and people loved it. My favorite quote: “This thing looks like it holds two pizzas. So, one for me and another one also for me.”
Communication Arts Advertising 2019
ADCC’s
Applied Arts
CMA’s
Koodo’s Choose Happy is all about making people feel happy every time they encounter the brand. We created thousands of bits of happy content. Cinema spots, TV commercials, murals, in-store design and most important,
a massive library of digital content. All of it designed to be the kind of content we engage with on the internet. Making this a truly mobile-first ad campaign from a mobile phone company.
FWA Site of the Day
FWA Mobile Site of the Day
Media Innovation Awards
ADCC’s
Hmmm, I'm not going to say anything about this one.
Cannes Bronze Lion
2 X One Show Silver Pencils
Communication Arts
Boston pizza was launching thin crust pizzas. We got people to notice and it helped re-establish pizza at the core of what they offered.
For Mitsubishi’s 100 Year Anniversary, we wanted to celebrate the values that have remained true for that time. We did this by finding and filming 100 year old Japanese people who embody those beliefs.
Webby Nominee
ADCC
This year, for the film festival, we really want to try something new. We had done a lot of funny, "ads" and so we decided to shoot a film. We divided it into 16 scenes and released one for each day of the festival. We then created a website where people could go to put it all together.
2 X One Show Interactive Pencils
FWA SOTD
Contagious Magazine
Shots Top 10 Interactive Campaigns
Webby Award
Get people to adopt pets without showing sad dogs in cages. Despite the campaign's success, my mom still thought they would have been better with dogs and cats in them.
Cannes Gold Lion
One Show Gold Pencil
Communication Arts
To help keep the excitement going after the launch of Khaled Hosseini's, And the Mountains Echoed, we created a 402 page-for-page interactive and fan-sourced companion to the book.
Webby Nominee
Gold Digital Marketing Awards
Vancity is Canada's largest credit union. It's also, likely, the most progressive. We helped Vancity go from being just another generic financial institution to really standing out by putting their values first. The increase in membership numbers, deposits and scores on testing proved that it was a success by every measure.
We needed to help people understand that blind people are just people who have vision impairment. The best way in our opinion was have them tell us their stories. We worked with film maker Doug Prey to create a series of min-docs.
