CREATIVE DIRECTOR+WRITER
About me
I’m currently a Group Creative Director at JP/TBWA in Toronto, Canada.
I’m a strong believer that brands need a distinct voice and unique point-of-view now more than ever. We all want our brands to break through but we often follow category conventions to do it. The result is to disappear into the sea of sameness.
The best advertising today shouldn’t look like advertising. If you’re doing it right, it should look like design, technology and advertising brought together in an unholy collision of marketing goodness that leaves a comet-sized impact in culture.
I’ve honed my thoughts and skills at:
DDB Vancouver
TBWA Vancouver
Sid Lee Montreal
Dare Toronto
john st.
JP/TBWA
I’ve worked on:
Boston Pizza
White Spot restaurants
Koodo Mobile
TELUS
7 Eleven Canada
Adidas
Major League Soccer
Dell
Scotiabank
Tangerine Bank
Vancity Credit Union
Yukon Tourism
Okanagan Spring Brewery
Sidelaunch Brewing Co.
Mercedes/Smart
Mitsubishi Motors
CNIB
YMCA