• The work
  • About me
  • Awards & stuff
  • Let's talk
Paul Little

CREATIVE DIRECTOR+WRITER

  • The work
  • About me
  • Awards & stuff
  • Let's talk

Koodo "Choose Happy"

Koodo’s Choose Happy is all about making people feel happy every time they encounter the brand. We created thousands of bits of happy content. Cinema spots, TV commercials, murals, in-store design and most important,
a massive library of digital content. All of it designed to be the kind of content we engage with on the internet. Making this a truly mobile-first ad campaign from a mobile phone company.

FWA Site of the Day

FWA Mobile Site of the Day

Media Innovation Awards

ADCC’s

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